Electronic Commerce Systems and Technologies Perspective

Question: Discuss about the Electronic Commerce Systems and Technologies Perspective. Answer: Introduction T T Edu is a small frame educational institution that operates from Melbourne, Australia. They have a web-based operation that has an aim of assisting different Australian educational institutions companies in promoting their programs both locally and internationally at different overseas educational fairs. They are into arranging floor spaces at these educational fairs, working as an agent on behalf of the fair managers and help the educational organizations to organize the building of a stand for their space at the fair when necessary. They are also into providing additional value-added services in exchange for fees to the educational companies exhibiting, by taking care of their travel and accommodation arrangements for the fair, organization of marketing materials and arranging for hospitality for the fair exhibitors to offer the visitors towards the fair. They also arrange the trade fair tickets for both the clients and exhibitors and receive a commission from each sold ticket. TT Edu, as a small owner-operator business, earns annual revenue of $A100, 000, which is increasing at a 10% rate per annum and has net profits of 40% of total sales. Dr. Shaun, a lecturer in Business Management, with a background of 15 years of teaching and leadership, is the owner of this business. As the education industry and global business environment are changing, the future of TT Edu is doubtful. Therefore, TT Edu wants to improve their operations with the help of e-business technologies. Hence, in consideration, Dr Shaun is looking for new online channels for better communication and collaboration with clients and exhibitors. E-commerce business models Barnes and Hunt (2013) depicts that a business model represents a process through which a business creates, delivers, and captures value for obtaining more profitability. TT Edu is liable for offering services like arranging floor spaces, organizing the buildings for education fair and taking care of travel and accommodation arrangements for the fair. In order to incorporate more flexibility, the concerned organization should take initiative for developing a website in which details regarding academic institutes and event managersshould be illustrated along with the details of services and products. Moreover, whether or not the services are provided within the nation or to overseas will also be presented. The website should comprised of different tabs for each facility- Home page, Institute and Event managers, National and Overseas and Services and products. The home page should comprise of the details of TT Edus mission, vision and achievements till dates. This page may also have a section named- Gallery, where images and videos of their previous work can be presented. This tab allows other vendors and academic institute to get accurate overview of their work. The next tab is for Institute and Event managers, in which details of educational institute like- Pax Institute ofEducation, Melbourne CityInstitute of Education, Southern CrossEducation Institute, Victoria University, Southern CrossEducation Institute, Selmar InstituteEducation, Melbourne Institute ofTechnology and other organizations can be shown. Hyperlink to every name of the institute will open another page in which details of that particular institute and their working procedures, faculty members and managers details have been provided. Furthermore, the next tab that is for National and Overseas, where details about the national and overseas locations can be given. In addition to that, under the tab, Services and products, subcategories should be illustrated- arrange floor space in the fairs, construction of stand in the fair venues, arranging hospitality, organizing marketing material and organizing tickets. These links will provide a precise understanding of their working procedure and the activity through which reliability can be attained. However, it can be said that the concerned organization is providing accommodating for visitors in the fair and hence, they are using a Business-to-Business and Business-to-Consumer business model. Revenue models for T T Edu For T T Edu, five forms of revenue models could be suggested for the generation of revenues: Advertising: In this model, fees are extracted from the advertisers in a barter of advertisements, ultimately pointing towards the classic principle amongst the different revenue models. Subscription: One of the oldest conventional models, the subscription revenue model asks for charges from users in a periodic manner for subscription access to any service (Da Costa, 2016). Cost per action approaches: T T Edu can implement the pay-for-performance-based advertising options like cost per click so that they can count the number of visitors who visit their WebPages. This process allows them to assess the internet traffic of their web portal. Affiliate revenue: This model is an online supply resolution that is founded on the standard of the payment, where merchants sell and promote their products and services via associations to partner-websites (Da Costa, 2016). In this way, the website on broadcasting advertisement for other institute and cookies for online shopping can get commission of around 5%. Kimes and Wirtz (2015) depict that revenue management is an application that determines consumer behaviorat the micro-market level through optimization and customization of products and services for maximum financial growth. The major aim of an organization to use a revenue Management is to provide right product to the right customer at the right time in an affordable budget (Chaffey, 2015). In this case, T T Edu should consider an effective web agency who can deliver the e-commerce website in minimum cost. $8,000 to $15,000 to design simple e-commerce websites and $16,000 to $40,000 to design mid-size e-commerce, $7,000- $10,000 for designing simple international website, $11,000 to $20,000 for designing mid-size international is required (Chaffey, 2015). The concerned organization should identify proper agency and opt for their required website design. These agents are well aware of the fact how to represent all the options in a website. These options should also tally with the re venue model so that effectiveness can be obtained. Monetary resource factors Before E-commerce Website After E-commerce Website Annual revenue $A 100, 000 $A 135, 000 Net profits 40% of total sales 55% of total sales Establishing e-commerce website (Mid-seize International Website) $A 0 $A 11,000 to $20,000 Network and communications infrastructure Network infrastructure is required for an internet business to section content. At the initial stages, for designing the webpage, a computer with large hard disk and Random Access Memory is required. Barnes and Hunt (2013) also highlighted that these computers should have high processing speed and large storage capacity so that all the planned components of the website can be designed. Apart from a powerful PC, switch, router, wireless access point along with networks of WAN will be required. Veit et al. (2014) describes that in context of software, Dreamweaver and Microsoft front page will be required. Moreover, presence of antivirus software should also be presented so that no intruder can hack the details present of the webpage. Moreover, the content of the webpage needs scripting software like- JavaScript or Adobe Flash. T T Edu should also need Dynamic Content Generation tools and technologies. Da Costa (2016) said that in conventional days, web programs are written with HTML c odes but in recent times, ASP.NET, Java servlets, Adobe Cold Fusion, PHP is used. These technologies can also be used for effective content of the webpage. Moreover, in context of infrastructure, Three-Tier Client/Server infrastructure can be used as it allows accessing of application logic and data from the server. This infrastructural model comprises of client tier, business tire and data tier. Naglic and Souvent (2013) mentioned the advantage of this model that is the modification of module can be easily performed without affecting others, faster communication can be attained. In this way, all the subscriber data can be stored in the database and manipulated through DBMS or RDBMS. Aspects Resources Required Number of Tabs Present in the Website Four (Home page, Institute and Event managers, National and Overseas and Services and products Infrastructure Used Three-tier Client server Model Scripting Software JavaScript or Adobe Flash HTML code Language ASP.NET, Java servlets, Adobe Cold Fusion, PHP Revenue Model Advertising, Subscription, Cost per action approaches, Affiliate revenue Applications would be required to meet specific e-commerce business goals The association needs an innovation arrangement that thinks about a quick time-to-market, access to best-of-breed innovation and individuals, great unwavering quality, high security and the ability to focus on the association's center competency. When it has been resolved that a business could profit by an online nearness, the product offering, the business sort, the business' association, and the spending manage what usefulness the web page should have and how the website should be created (Strauss, 2016). Little customer facing facades with a few key parts could be fashioned with Java, HTML or another programming dialect. They could, in like manner, be promptly actualized with business packages, borrowed from an application service provider (ASP). Bigger or extraordinary EC applications could be created internally or outsourced. T T Edu requires broad harmonization with accessible data frameworks, for instance, intranets, commercial databases, enterprise resource planning (ERP), a nd other application programs (Huang Benyoucef, 2013). Managing security issues As web-based social networking and web trade continue rising exponentially, many associations have initiated that a significant touch of their commerce now occurs exterior to their safety edge and firewall. T T Edu enterprise administrators have to change their conservative attitudes to incorporate fixation proactively securing their picture and online capital, while training personnel to do similarly (Niranjanamurthy et al., 2013). Huge security measures for e-commerce business are taking after Encryption It is a very effective and down to a business way to deal with protection of the data being conveyed over the network. The despatcher of the material encrypts the data by means of a secret code, and listed receiver only could decrypt the data by means of the identical or different secret code. SQL Injection- T T Edu can consider this web application securityrisk and overcome this vulnerability by constraining input data by validating its data type, length, format, and range. The use of type-safe SQL parameters like- SqlParameterCollection can also be use as in this case, the server not treat any malicious code as executable code. Moreover, using a private and secured account in important that is not linked with the database, in this way, even though a hacker interrupts the contents, the data stored in the database remain unaffected. Cross Site Scripting (XSS)- XSS manipulates client-side scripts of a web application as per as the coding of a hacker. In this case, the adversity can be resolved by assessing whether or not there is any comment on the webpage that is appeared without any validation. In this case, Content Security Policy (CSP) can be used for defending XSS. Tools for e-marketing requirements When preparing an eMarketing campaign, electronic apparatuses are used to attain the online marketing purposes. There are a surplus of devices accessible to simplify eMarketing, some of which are: Company Website: Maintaining an organization website is an indispensable eMarketing device for an organization. A union site presents an association a way to handle managing interfacing with clients, which empowers them to market to them specifically. Online Distribution and Payment Processing: Online dissemination of items is an eMarketing gadget that gets items straight to clients. The association would require an online installment processor to concede client installments for items, for instance, PayPalor Google Checkout (Roberts and Zahay, 2012). Lead Generation and Response Collection: Online lead acquiring constitutions could help an association increment its client-advertising list. Such gadgets are routinely accomplished on the association site Online Advertising: Online promoting strategies, for instance, Facebook Ads and Google Adwords, permit organizations to aim particular socioeconomics. This type of publishing could be important when endeavoring to increment new clients, or when promoting an item to a specific specialty gathering (Erragcha Romdhane, 2014). Recommended choice of payment systems Turban et al. (2015) depicts that a payment gateway profits, be that as it may, yes it costs cash. It's crucial to pick an expert payment gateway supplier for an online business (Fang et al, 2014). PayPal is the best known payment gateway. By a wide margin most with an email address as of now have a PayPal account, so there is no should ask for that they encounter an additional joining procedure. There are no month to month charges, and it's fast and simple to set up PayPal installments on a site, which works in various nations around the globe (Trautman, 2013). Moreover, the web portal of T T Edu should also offer some payment plan like- Pay in Full, Customized Payment Plan and Discount on pre-ordering for the venue. ZipMoney is popular in Australia and vendors or academic institutions can pay off the venue payments ina flexible way that is installment. Zipmoney pays the payment that the borrower has to pay back over 24, 36 or 48 months as per as their convenience. As indicated by a few investigations of EC morals, the much of the time specified moral issues are assurance, security, deception, admittance, licensed innovation, trustfulness, spontaneous email, false promoting, digital squatters, focusing on kids, unequivocal amusement, item ensure, abstract burglary and judgment by an indistinguishable standard from other media. Morals give the establishment to accomplish in industry (Hong and Thong, 2013). More than 80% of individuals using the web were worried about their security. T T Edu can use the concept of Anonymizer for encasing data and its routing instructions in order to track the internet activity in their webpage. Concept of Encryption can also be implemented to make greater use of HTTPSand protecting the communications over the Web. Moreover, the technology of Pretty Good Privacy (PGP) e-mail encryption software can also be implemented so that no intruder can exchange the cryptography keys. Furthermore, in order to add more securi ty in web portal, T T Edu can use Host-proof hosting for provide added layer of security to stored information. Addressing legal issues connected with the e-commerce business The exponential advancement of the Internet and online development raise some new administrative issues and legitimate inquiries. In the present day period of electronic innovation, several individuals require to complete their job rapidly with little effort. Electronic Transaction: Some elected, state and domain governments support the selection of electronic trade by authorizing and sanctioning legitimization. In Australia, many acts and bills have been passed to determine legitimate concerns and make the electronic exchange more verified, for instance, the Electronic Transaction Act (ETA) and Electronic Communications and Transactions Act, 2002 (Boone and Kurtz, 2013). Copyright and Trademark: E-business massively influences copyright and related issues, and the extent of copyrights is influencing how internet business develops. It is basic that lawful guidelines are set and connected fittingly to guarantee that best in class innovation does not undermine the crucial convention of copyright and related rights(Matbouli Gao, 2012). Thus, in developing the website these factors need to be addressed and followed. Service Refunds: This cost of operation could be constrained with certifiable returns administration with consistent interaction platform with finding out partners and shippers. Customer Loyalty: Customer service solutions ensure each client is under the radar. With viable client supporting innovation devices and insightful media integration enhances client retention scores and would probably change one-time buyers to brand advocates (Fang et al., 2014) Lack of Integration: Customer service solutions could consolidate various divergent frameworks splendidly, synchronizing open information over all structures and demonstrating it in a solitary interface. Customer Issues Going Unnoticed: With honest to goodness ticketing solutions and simple to utilize interfaces, workers could consider each client ticket made on any channel. The feasibility raises with prioritization apportions doling level of criticalness to each ticket, ensuring high need tickets are managed before whatever else (Colla Lapoule, 2012). Web Analytics Here are two or three recommendations to help monitor the leads, conversions, website and the return on investment: Guests: Web analytics endeavors would draw in to track the measure of guests to the site and pick what number of new guests, as opposed to returning guests, might be. Taking after these numbers after some time, and already, then a short time later propelling activities, would demonstrate change illustrations and help to pick the adequacy of their specific publicizing works out. Bounce Rate: This analytic tool help to assess whether or not the visitors are sticking around the webpage or just leave right after clicking the page. T T Edu keep track of the visitors who click on every link given on their webpage for further information. Catchphrase Analysis: Many individuals utilize search engines when searching out products and services. The web analytics contraption would indicate which catchphrases the site is coming up on and are directing people to the site. CTA Click- Through Rate: This metric allow measuring the number of clicks on a link or video. In this aspect, T T Edu need to direct the visitors through options like download now and view more. Conversion Rate: This is a metric that evaluates email conversion rate, lead-to-customer conversion rate and landing page conversion rate for measuring popularity of the webpage (Chen, Chiang Storey, 2012). Thus, T T Edu need to be making conversionsfor enhancing their customers and revenue percentage. Recommendatios Share the Opinion of the Client: Simple product data is no satisfactorily more. Measure, shape, shading, width those are normal. Affiliations could make it a walk progress by having a delegate from the affiliation react and respond to studies, idealize on the product page itself. Propose Customization Options: If the operation bolsters it, give choices like surprisingly portrayed out blessing wrapping, adaptable monograms or etchings, or physically created notes. Be Accessible: The clients should not need to battle to contact a man at the affiliation. Conclusion The present work is the shrouded foundation report for the e-Business website progress expands. This report would like to give an assessment of the e-Business field and besides to depict key parts of the objectivity that would be related all through the meander. This report tries to look at assorted issues that ascent while building an e-Business. It is essential to highlight, that e-Business websiteis not basic programming old rarities. 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